Omnicom Taps MediaMind, Will Integrate With Accuen, Annalect Too
Updated: 2012-07-31 12:47:54
Online ad server MediaMind this morning announced an agreement with Omnicom making it a "global technology partner" of Omnicom Media Group. Terms of the deal were not disclosed, but MediaMind said
"OMG clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, Latin America and Asia-Pacific," and that OMG's Annalect unit and trading desk Accuen will
integrate MediaMind and other resources of parent DG into OMG's technology stack.
This week on the Affiliate Thing podcast (listen to the latest Affiliate Thing), Shawn Collins and Lisa Picarille talked about Affiliate Summit East 2012 selling out, parties in NYC, remembering Kozmo.com, and Jeremy Palmer moves to Austin. They also talked about Rakuten LinkShare starting up office hours for affiliate managers, how to monetize a blog, [...]
A federal judge has issued an injunction blocking the state of Washington from enforcing a sex trafficking law that imposes new policing duties on Web sites.
While the mobile revolution is shrinking everything in sight, expect marketers to throw increasing support behind larger display screens. That's because new data draws a direct link between video
player size and ad performance, including engagement and completion rates.
This was a conference session titled Affiliate Freakonomics: Market Quirks at Work from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speaker: Oliver Roup, CEO, VigLink Session description: A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how [...]
Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.Masculine fragrance company, Valor Candles, made a splash at this year’s Daytime Emmy Awards. Check out this success story to learn about this experience and how they saw 130% growth in six short months. We love sharing success stories of Continue reading...Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business.
Dave Cupples, Chairman of FatCowBusiness.com, will be a keynote speaker at Affiliate Summit East 2012 on Tuesday, August 14, 2012 at the Hilton New York, and he wants to wear your logo on his shirt. Proceeds of this auction will benefit charity, which will be determined through voting. Dave will wear the shirt of the [...]
Google on Friday asked a federal judge to dismiss a lawsuit alleging that the company's book digitization project infringes on authors' copyrights.
WPP's Ogilvy & Mather is partnering with Chinese Internet company Sina to produce a London Olympics-related online sports game. It's said to be the first online game in China that integrates marketing
with a social-gaming component.
Samsung is the engine driving smartphone sales globally. The manufacturer shipped a record-setting 50 million smartphones in the second quarter. That's nearly twice the number of iPhones sold (26
million), helping Samsung nearly double its lead over Apple in smartphone market share.
Affiliate Summit East 2012, starting on Sunday, August 12 at the Hilton New York, is now sold out. This conference makes it 21 times in a row that attendee registrations for Affiliate Summit have closed before the event, due to capacity. As we process cancellations, the registration page will open up and additional registrations will [...]
The social networking giant posted revenue of $1.18 billion in the second quarter, up 32% from a year ago. Since March, Facebook has taken steps to ramp up its ad offerings, including a new set of
premium ad formats, extending its Sponsored Story ads to mobile devices.
The lobby of the Hilton New York is a great place to meet people during Affiliate Summit, but not so great if that’s where you plan to spend the whole conference. While people may resort to the lobbycon (spending the conference in the hotel lobby) experience for a variety of reasons, such as lack of [...]
Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.We took the Volusion Van and some yummy treats to visit Yoga City and learn more about their business. Keep reading to see their story and get their advice for entrepreneurs. Our customers are some of the most inspiring people Continue reading...Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business.
No matter how stylish it is, a handbag is just a handbag. But a Kate Spate New York handbag is part of a story—and stories sell. Last week at Merch ’12, Johanna Murphy, VP of e-commerce and Kristina DiMatteo, Digital Marketing Manager at Kate Spate New York gave the audience an inside look at how the [...]
A federal judge has handed Taco Bell a victory in a potential class-action lawsuit alleging that the company sent text spam to consumers. The ruling: Taco Bell wasn't legally responsible for text
messages allegedly sent by the mobile marketing company Ipsh, even if Taco Bell paid for the campaign and knew its details.
Google became a service provider Thursday with the official launch of Google Fiber. The service initially rolls out to support television and Internet access in Kansas City. The company's intention is
to compete with Verizon FIOS and AT&T U-verse, giving consumers another option for TV and Internet service.
Magna Global estimates the programmatic market that will automate buys will grow from $2.4 billion in 2012 to $7.5 billion in 2017, Monahan said. But what will it take for RTB and programmatic buying
to become the norm?
Q: I’m just starting out, by the way great site, but my question is should I use or have to use a .com for my first domain or domains or does it really matter (versus .us, .org or .net, etc.)? Thanks. A: It’s not mandatory for an affiliate to use a dot com domain name, [...]
A pilot campaign launched by Auntie Anne's Pretzels and The Coca-Cola Company aims to close the loop by tracking mobile coupon redemptions at the point-of-sale through technology supplied by Sparkfly.
Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.Let’s face it – we live in a photo-centric world. From the food photography our Facebook friends can’t seem to stop posting to the barrage of snapshots crowding our Twitter streams, it’s clear that the social web has gone into Continue reading...Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business.
Advertising will contribute $8.8 billion to social media global revenue of $16.9 billion this year, up from $11.8 billion in 2011, estimates Gartner. The approximate 43% uptick supports stronger
social signals that continually find their way into search, mobile and premium display ads.
ReDigi, a startup that allows people to sell "used" digital music, is asking a federal judge to dismiss a copyright infringement lawsuit brought by music label Capitol Records.
People buying smartphones for the first time are overwhelmingly opting for Android devices over iPhones, according to comScore. Research indicates that among U.S. feature phone owners upgrading to a
smartphone in April, 61% are buying Android devices and 25% are buying an iPhone. However, consumers are waiting to buy a new phone until the expected release of the latest iPhone model this fall.
Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a closer working relationship between marketing,
advertising and IT to support data and Web services.
Back-to-college shopping is in full swing – and in the realm of online retail, there are a few magic numbers that have caught our eye. First, there’s 37.3% – that’s the number of back-to-college shoppers buying something online this year – a record high since 2007; and $1,135.62 – the combined average that online back-to-college [...]
Despite persistent problems in the key area of display advertising, AOL was able to post a second-quarter profit on Wednesday. Ad revenue rose 6%. The gain was mostly due to ad sales abroad, along
with third-party ad sales from its Advertising.com unit.
Smartphone users worldwide will download about 36 billion apps in 2012, amounting to an average of almost 37 native apps during the year for each smartphone subscriber. That marks a nearly 6% increase
over the 35 apps downloaded on average last year, according to ABI Research.
Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.No matter how many times you toot your horn to customers, they probably won’t believe you until they hear it from someone else. Continue reading to see how you can incorporate external signals to boost the credibility of your brand. Continue reading...Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business.